The Top 5
September’s Hottest New Beauty Launches
September’s Hottest New Beauty Launches
This September, the beauty landscape is buzzing with innovations and illustrious launches that promise to redefine our beauty and skincare routines. From the allure of new fragrances to revolutionary skincare formulations, and groundbreaking styling tools to sumptuous lip tints, September is all about embracing the new and the noteworthy.
Rhode Lip Tints, £16

Hailey Bieber knows how to start a beauty trend (hello #StrawberryGirlBeauty and #DonutNails), so there is palpable excitement surrounding her first foray into makeup which comes in the form of a range of dewy Lip Tints. Offering a glossy, high-shine finish combined with a touch of buildable color, they are a versatile addition to any beauty routine.

Unlike traditional lip products, they provide an instant melt-on-application experience and loyal users of the Rhode Peptide Lip Treatment will appreciate the familiar nourishing sensation. This is all thanks to their skincare-esque formula, which incorporates a unique blend of nourishing ingredients including shea butter, peptides, cupuaçu, and babassu. These ingredients are known for their abilities to repair, hydrate, and plump the lips, ensuring a soft and well-moisturized feel throughout the day.

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NEOM Magnesium Bath Milks, £40

Their candles and home fragrances are beloved for bringing a feeling of calm, which is why we were excited to hear that this month, NEOM are launching two new Magnesium Bath Milks, designed to redefine relaxation.

Presented in two of their best-selling signature fragrances, Real Luxury (a blend of oils including Lavender, Jasmine Absolute, Sandalwood, Mandarin and Ylang Ylang, which are all known to for their de-stressing properties); and Perfect Night’s Sleep (a slumber-inducing mix of Lavender, Chamomile, Patchouli, Jasmine, Sweet Basil and Cedarwood), these milks promise a serene bathing experience.

Formulated with magnesium, skin-restoring organic oils, and antioxidant-rich vitamin E, the milks work to remineralise and soothe the skin while easing tired muscles and limbs, leaving it feeling nourished, moisturised, and exceptionally soft.

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Shark SpeedStyle, £250

Having signed celebrity stylist Chris Appleton as their ambassador, Shark is now coming hot on the heels of GHD and Dyson’s wet-to-dry launches, by unveiling their innovative SpeedStyle. A lightweight hairdryer and hair tool that transitions hair from wet to styled with a glossy finish swiftly – all without exposing strands to damaging heat.

At £250, Shark SpeedStyle provides more versatility compared to its peers, offering five interchangeable attachment stylers: the RapidGloss Finisher, QuickSmooth Brush, Turbo Concentrator, Express Touchup Brush, and DefrizzFast Diffuser, enabling it to cater to all hair types and textures.

The standout, RapidGloss Finisher, is designed to smooth flyaways based on individual hair needs, emphasizing Shark’s commitment to inclusivity and diversity in hair care. It’s a tool designed for everyone—curly, coily, wavy, or straight-haired, making it an innovative solution for diverse, effortless, and damage-free styling.

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Alpha-H High Tide Water Cream, £45

Water creams are having a bit of a moment – we are big fans of Tatcha’s and Charlotte Tilbury’s new Magic Water Cream and now cult brand Alpha-H have launched their own, more affordable version.

Even if you’ve been diligent, post-summer skin is nearly always in need of some extra hydration. This deeply hydrating formula is packed with amino acids, anti-oxidants, squalane and hyaluronic acid, to deliver a deliciously lightweight surge of hydration and help to maintain the skin’s natural moisture barrier. Quite literally, it’s a drink of water for your skin!

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Victoria Beckham Fragrances, £170

Victoria Beckham has launched a personal and evocative fragrance line. The collection unveils three eau de parfums—Portofino ’97, Suite 302, and San Ysidro Drive—each rooted in places and narratives profoundly significant to her, offering an intimate glimpse into her cherished memories.

Developed in harmony with renowned master perfumer Jérôme Épinette, and housed in chic colour-clad bottles, the fragrances are genderless wonders. Each perfume encapsulates a unique character, resonating with different tribes of perfume wearers:

Portofino ’97 inspired by crisp white sheets and the brilliant sunshine of Portofine, this scent radiates the essence of vibrant exploration and daring zest thanks to notes of pepper, amber and vetiver.

Suite 302 a heady, opulent scent that unveils a shroud of mystery, thanks to notes of an cherry, peppercorn, leather and tobacco leaves. An enigmatic concoction for those who embrace the unknown.

San Ysidro Drive a woody-floral mix inspired by VB’s time living in California. With black amber, vanilla, saffron and rose it is a seductive crowd-pleaser that conjures up images of salty ocean air and new beginnings.


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Shop Beauty

The Water Cream


Bionic Tonic


Dr David Jack
Daily Skin Trio


Philip Kingsley
Elasticizer Hair Treatment


Rare Beauty
Soft Pinch Liquid Blush


Summer Fridays
Jet Lag Mask


Lip Comfort Oil


Sunday Riley
A+ High-Dose Retinoid Serum



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