The Top 5
October’s Hottest New Beauty Products
October’s Hottest New Beauty Products
It's the end of October, which means that it is officially time to bring you our roundup of the best new beauty launches. From sculpted bodies to luxurious scents and brighter smiles, here are the top five products that deserve your attention.
IRÄYE The Shaping Body Cream, £95

The Scoop: The UK’s obsession with Lymphatic Drainage Massage has hit an all-time high, fuelled by some jaw-dropping transformations from our favourite experts, including Dimple Amani, the Cellulite Slayer and Remodelage. Now, IRÄYE is here to help your lymphatic system at home with their new Shaping Body Cream.

Details: While a cream that helps your lymphatic system may sound like a gimmick, the science behind the brand is compelling. Having launched facial skincare at the start of last year, calls for a body version have been growing ever since.

How it Works: The featherlight body treatment boasts IRÄYE’s cutting-edge LYMPHACTIVE™️ technology, which triggers your lymphatic system to sculpt, tone, and redefine your natural contours. How? By helping to enhance and support the chemical signals that control our lymphatic system. By stimulating these chemicals and your skin’s lymphatic system, microcirculation is enhanced, as is repair.  This powerful process creates an ideal environment for the high-concentration active ingredients to shine. The result? Sculpted limbs, reduced cellulite, and firmer skin that makes a statement.

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H&M Makeup, From £6.99

The Lowdown: H&M Beauty is back and making waves with a revamped makeup line designed for autumn 2023. They’re putting their best foot forward with high-quality vegan formulas, and they’ve brought renowned makeup artist Raoúl Alejandre on board.

What to Expect: Sleek packaging and an extensive range including new mascaras, blushers, satin and matte lipsticks, highlighter sticks, and more. Housed in red and pink packaging, they deliver not only striking pigmentation but also enduring wear, letting you express your artistry with a clean conscience.

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Drunk Elephant B-Goldi Bright Drops, £33

The Buzz: Having created nothing short of a sensation with their best-selling D-Bronzi Drops, Drunk Elephant has introduced a shimmering gold serum, the B-Goldi Bright Drops, and it has already become the brand’s number 1 seller on SpackNK.

Product Highlights: Blending 5% niacinamide, diglucosyl gallic acid and mulberry leaf extract, which combine to help fade pigmentation and post-breakout marks. They’ve also added hydrating and softening omega oils. All the while, the gold light-reflecting pigments revive dull skin without leaving a sparkly finish – just pure radiance.

How To Use: Designed to be mixed with moisturizer, serum, or oil, you then apply it to the face and chest or anywhere else you want a touch of luminosity (we love it on arms and legs too).

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Byredo x Susanne Kaufmann, From £90

The Scoop: When two powerhouse brands join forces, the result is bound to be extraordinary. Byredo, renowned for its unique and captivating fragrances, and Susanne Kaufmann, celebrated for her holistic approach to skincare, have come together to create a collection that seamlessly marries the worlds of scent and skincare.

Background: Named after Kaufmann’s home in Bregenzerwald and inspired by the freshness of the pine trees that blanket the mountainous area. ​Antioxidant rich, locally sourced plant oils deliver a hit of hydration while notes of jasmine and fig create an uplifting yet soothing aroma, reminiscent of a walk in the forest.​

The Range: Comprising a Body Oil and Fragrance Oil, the former hydrates and rejuvenates your skin but also leaves you enveloped in the alluring scent, while the unisex Fragrance Oil is designed to be applied to pulse points. The result is a limited edition duo that brings together the best of both brands. Treat yourself or a loved one to this extraordinary duo and experience the epitome of self-indulgence this October.

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Polished London Hyaluronic Teeth Whitening Powder, £28

The Buzz: A dazzling smile is a universal confidence booster, and this month Polished London is setting out to revolutionize your dental care routine with their all-new Teeth Whitening Powder 

The Product: Designed to brighten your teeth without the hassle and sensitivity often associated with traditional whitening methods. This peroxide-free advanced powder is formulated with cutting-edge technology to ensure safe and effective results. Harnessing the power of natural ingredients to gently remove stains from your teeth, unlike some abrasive teeth whitening products, Polished London’s Teeth Whitening Powder is gentle on your enamel. It won’t harm your teeth while providing noticeable results.

How to Use: Incorporating this powder into your daily dental routine is a breeze. Simply wet your toothbrush, apply toothpaste, dip it into the powder, and brush as usual. It’s that simple! In addition to whitening, this powder also helps freshen your breath, leaving you feeling confident throughout the day. With consistent use, you can expect to see a noticeable improvement in the color of your teeth.

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Shop Beauty

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Daily Skin Trio


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Elasticizer Hair Treatment


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Soft Pinch Liquid Blush


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Jet Lag Mask


Lip Comfort Oil


Sunday Riley
A+ High-Dose Retinoid Serum



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