The gold standard in skin-first foundation has arrived, and unsurprisingly given the duo of teams behind it, it’s nothing short of revolutionary. Victoria Beckham by Augustinus Bader’s Foundation Drops epitomise the seismic trend that has been happening over the last couple of years in how we conceptualise base makeup, with a decisive move toward skincare that happens to perfect your complexion. The proprietary TFC8® technology delivers skin cell-rejuvenating nutrients while the breathable serum-light formula melts seamlessly into skin with a weightless sensation that feels more like a luxurious facial essence than traditional foundation. Immediately hydrating yet never heavy, the drops sink into skin with the thirst-quenching intensity of a serum while providing that coveted luminous veil. With 12-hour wear that maintains its dewy radiance and buildable light-to-medium coverage that adapts to your skin’s daily needs, this minimalist marvel proves that less truly is more when executed with such scientific precision.

When we interviewed KLIRA Founder Dr. Emma Craythorne for our Insider Interview series a couple of years ago, one of the quotes that really resonated was, “If somebody said to you, ‘I’m going to give you this cream and in three years time your skin will be 23% younger than it would’ve been if you didn’t use the cream,’ – would you use it? Of course you would, and that’s what daily SPF 50 will do.” So fast forward to September 2025, it’s of little surprise that creating a brilliant SPF would be her next calling.

The result? Morning routines have been forever simplified with this extraordinary innovation that delivers 1.5 times more mitochondrial protection than traditional SPF. The encapsulated sunscreen technology in Dayscript allows for 8-hour protection without reapplication, while its synergistic blend of actives: from red algae water to polyglutamic acid, optimises seven crucial skin functions simultaneously. The Skinsize™ customization ensures your specific skin needs are met, whether you’re addressing hyperpigmentation or seeking enhanced moisture retention.

If you want your hair to smell like the one who got away then you’ll love the latest launch from another of our Insider Interviewees, Sam McKnight MBE. For devoted followers of his haircare brand, it’s often the signature scent they fall in love with first. But Sam hasn’t merely bottled up a hair fragrance – this is a conditioning, UV-protecting mist crafted in collaboration with master perfumer Lyn Harris. The scent profile of The Fragrance With Benefits is crisp – think green leaves, fresh herbs, and delicate water lily grounded in woody juniper and Cedarwood – capturing an English garden after rain with remarkable olfactory precision (Sam is an avid gardener, so it encapsulates his other passion in a scent). Beyond its aesthetic appeal, the infusion of Pro-Vitamin B5 provides weightless conditioning while UVA/UVB protection shields against colour fade and environmental damage.

The beauty industry’s most coveted manicurist has finally bottled her magic. Harriet Westmoreland, the nail artist behind every A-list “no nail polish polish” moment you’ve ever screenshotted, has spent years custom-blending shades for her clients to achieve that elusive “my nails but better” perfection. Now, those closely guarded formulas are ours. The five numbered shades in her debut Westmoreland Costmetics Vanilla Gloss collection represent a masterclass in restraint: each translucent hue designed to complement rather than compete, to whisper rather than shout. Available in both traditional and gel formulations, the distinctive “clicky” texture of the gel eliminates that dreaded rubbery finish we’ve all endured with other brands. The range represents the first seasonal collection – with a fresh range of colours each season – so run, don’t want if you want to recreate Westmoreland’s signature milky sophistication at home.

K-beauty innovation meets Irish ingenuity in this bouncy, buildable Cushion Foundation that puts coverage control entirely in your hands. Two years in the making, the refillable compact design speaks to contemporary sustainability values, while the innovative application system: one press for sheer, two for enhanced, three for full coverage – demonstrates remarkable engineering sophistication. With Niacinamide, Gylcerin and longwear polymers, the application process and finish is satisfyingly silky. Founder (and another Insider Interviewee) Aimee Connolly has already created some of our favourite foundations – and we predict this one is about to join the ranks.