Insider Interviews: Suman Jalaf: Brow Expert

London's Go-To Brow Queen Shares Her Tips, Tricks & Favourite London Experts

by Amy Wilson Wyles
  • Job Title: Founder of Suman Brows

  • Location: SumanBrows Atelier, Hershesons, Urban Retreat

  • Famous For: All things brows!

  • Clients/Fans Include: Goldie Hawn, Emilia Fox, Kate Moss, Poppy Delevingne

  • Years in the Industry: 11

The Backstory

I started threading when I was 12 and used to do it on friends at school as well as learning to thread my own brows.

But I only realised I wanted to focus my career on brows after training and practising as a beauty therapist, I realised there was a gap in the market and that I wanted to go further and capitalise on my passion for brows.

I’ve probably tended to approximately 300 brows a month since I started and the main rules/things I’ve learnt are that every face is unique, every skin type is different and I tailor each brow and lash treatment to suit the contours of every client.

The biggest brow mistake people make is hacking away at home!

Finding someone’s perfect brow shape requires consultation.  I look at face shape and what a person’s natural brow should be.

Microblading isn’t for everyone and I spend a lot of time with clients to make sure it’s right for them.

For super healthy brows I recommend brushing them with a pomade to make them look fuller and at night using castor oil and a brow brush to nourish and stimulate the hair follicles to help the hairs grow.

The Advice

My 5 Brow Rules

  1. Never use a magnifying glass – it leads to overplucking!
  2. Fill in brows before plucking to avoid taking too much off.
  3. Never take hair from the tail and tip of the brow.
  4. Brush brows and trim only the hairs that need trimming.
  5. If you’re over-emotional, DO NOT touch your brows!


The Kit

Optrex Eye Dew Dazzling Eye Drops – perfect for brightening and clearing eyes.

Odacité Eye Contour Serum Concentrate – this helps to strengthen skin around the delicate eye area.

Body Shop Precision Eye Massager – a secret weapon for improving skin circulation and tone through massage.

NARS Radiant Creamy Concealer – one of my all-time favourite concealers, it gives excellent coverage but is never heavy.

Laura Mercier Secret Brightening Powder – apply it after concealer to set it in place and brighten any dark circles.


The Experts

Hairdresser: Ciler Peksah

Hair Colourist: Despina Sianou

Blow-dry Spot: Ciler or Clo and Flo.


Ridah Syed: Whenever my skin begins to show signs of my heavy work schedule I head to Ridah at Mallucci London for a facial. She has a background in aesthetics and cosmetic surgery and her treatments are results driven and customized for each of her clients. I love her vitamin infusion, which not only gives you an instant glow but long-term rejuvenation too!

Sarah Bradden: Sarah’s signature cosmetic acupuncture treatments are more than a facial. It treats not just the face but the whole body. Completely treating you inside and out. Sarah’s approach to having great skin is 2 pronged. Treating the face & body at the same time.

Treatment to unwind: Sabai Leela Spa for their deep tissue massage and osteo consultation.

Workout class/spot: Jane Miller for Pilates and Gyrotonic and Michal Senkyr for Personal Training and Kinesiology.

Mani/Pedi go-to: Katarina Kramer and MM Bubbles on Old Brompton Road

Brow/Lash Person: Myself! Or any of the people I work with and have trained.

Get In Touch

Phone: +44 (0)20 7581 1086

Follow: @browsbysuman

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