Its location next door to exercise mecca Psycle and right by Oxford Circus has led to Dryby becoming a firm favourite with the fashion, beauty and wellness crowd. The relaxed vibe and discreet, attentive service means you can be in with sweaty hair and chipped nails and out with a swishy new do and the coolest mani you’ve had to date – all before work begins.
As famous for its blow-dries as it is for its nails, the street level of Dryby is dedicated to all things hair. Blow-dry wise, the menu is a carefully curated collection of key styles – from sleek old-Hollywood curls to festival-worthy waves. But their expansion to offer cuts, colour and nourishing treatments from Olaplex means that Dryby is so much more than a blow-dry bar.
The basement is where to head for a mani/pedi. Their nail offering has garnered considerable attention, thanks in part to collaborations with beauty industry insiders like Alex Steinherr and Vogue’s Lauren Murdoch-Smith and residencies from some of the UK’s best nail experts like Harriet Westmoreland. Dryby are responsible for elevating the whole concept of nail art – here subtle accents like metallic lines, reverse french manicures and tiny dots give nails an elegant and modern feel. Opt for a whole hand or pick out key digits from £5 a nail.