The Top 5
August’s Top 5 New Beauty Product Launches You Need to Know About
August’s Top 5 New Beauty Product Launches You Need to Know About
As summer heats up, so does the beauty scene with a host of exciting new product launches. This August, we’re spotlighting five standout products that have captured our attention. Whether you’re looking to protect your hair from summer damage with Michael Van Clarke’s LifeSaver Sun Treatment, streamline your styling routine with Dyson's new product range, or sculpt your features with Makeup by Mario’s bronzing serum, there’s something for everyone this month.
Dyson Chitosan™ Styling Range, £49

Dyson, the brand that turned vacuum cleaners and hairdryers into status symbols, has now set its sights on revolutionising your haircare routine too, enabling styles to hold all day.

Enter the Dyson Chitosan™ Styling Range – a duo of products that harness the power of chitosan, a clever mushroom-derived ingredient that wraps each strand in a flexible, invisible web. This allows your hair to move naturally while staying perfectly styled, even in the most humid conditions. The Pre-Style Cream comes in four different formulas based on hair type. It’s M.O. is to primes and condition your hair, transforming from a cream to a serum for seamless application. The Post-Style Serum is designed to lock in your look, adding a glossy finish that feels like nothing but luxury. The scent is a moreish, unisex blend of notes including bergamot and cedar wood. With refillable, stylish bottles with magnetic lids and a pump that dispenses the perfect amount to avoid wastage, it’s the kind of haircare that’s as smart as your tech, and just as essential.

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Victoria Beckham Beauty Posh Balm, £30

Victoria Beckham Beauty has elevated the lip balm game with the launch of Posh Balm. Designed to deliver 24-hour hydration, the plush, melty formula leaves your lips feeling soft and smooth with a wash of moreish colour.

Available in four sheer, shiny shades: a universal clear glaze called Glacé; a soft rosebud pink called Fleur; Colette, a postbox red; and finally Cassis, a Clinique Black Honey-esque purple hue that we predict will become a firm favourite. What sets the Posh Balm apart though is its innovative colour technology, with each balm featuring pH-adaptive pigments that evolve to turn each shade into a personalised wash of colour. Encased in a super slim, sleek bullet, the Posh Balm is cruelty-free, vegan, and formulated without common irritants like fragrance, nuts, and gluten.

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Michael Van Clarke LifeSaver Sun Leave-In Styling Treatment, From £11

We’re BIG fans of the original LifeSaver and after four years in development, Michael Van Clarke has finally unveiled the LifeSaver Sun Leave-In Styling Treatment, a game-changer for protecting and hydrating your hair. Designed to combat the harsh effects of sun exposure, which can rip the health and colour out of hair, this treatment offers unparalleled protection. Whether you’re battling frizz, trying to achieve soft beachy waves, or simply looking to shield your hair from sun, sea, and heat damage, we predict LifeSaver Sun will become your go-to product.

This versatile leave-in treatment helps reduce thinning, splitting, and breakage while providing heat protection and hydration. Its Hydrabond Rx™ complex, packed with rare cashmere amino acids and natural UV filters, penetrates deep into the hair shaft to repair and protect from within. The treatment also offers superior colour protection and leaves your hair with a light jasmine fragrance from Grasse, France. Available in a 100ml tube or a 325ml aluminum can, LifeSaver Sun is essential for anyone looking to maintain healthy, vibrant hair during the summer months.

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GHD Duet Blowdry Hairdryer Brush, £379

Blowdry brushes have become a major trend, with brands like Dyson, BaByliss, and Shark all competing for attention. They offer the convenience of drying and styling in one step, making them a hit for anyone looking to simplify their hair routine. However, concerns about heat damage have made some users cautious.

GHD’s new Duet Blowdry Hairdryer Brush addresses this concern with its advanced Heat-Air Xchange technology. The tool combines controlled airflow with an elliptical heated barrel and snag-free bristles, allowing for effective styling at lower, safer temperatures.

The Heat-Air Xchange system works by heating the brush evenly, ensuring that your hair is dried and styled without exposure to excessive heat. The technology includes smart sensors that monitor the temperature 400 times per second, maintaining an optimal low temperature to prevent damage while achieving a shiny, frizz-free finish​.

For anyone concerned about the potential damage from traditional blow-dry brushes, the Duet Blowdry combines the best of both drying and styling.

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Makeup by Mario SoftSculpt Bronzing and Shaping Serum, £39

Celebrity makeup artist Mario Dedivanovic, known for his work with a host of celebrities including Kim Kardashian, has added another gem to his Makeup by Mario line: the SoftSculpt Bronzing and Shaping Serum.

This innovative serum is part-bronzer, part-skincare, part-foundation and it takes skin from looking a little bit drab to just-back-from-holiday fab. Designed to sculpt, bronze, and shape the face, it’s perfect for achieving that sun-kissed glow without the heavy feel of traditional bronzing products. The lightweight, buildable formula ensures a natural finish, allowing you to layer the product for a more intense look or keep it super-natural. Ideal for all skin types, this serum is a must-have for anyone looking to enhance their makeup routine with a soft, sculpted glow.

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