The Top 5
September’s Hottest New Products
September’s Hottest New Products
Welcome to our monthly column where we showcase the five most exciting products to hit the shelves. Whether you want to freshen up your own routine, find the perfect present or ensure you don't miss out on the next big thing, we've got you covered.
COSMOSS by Kate Moss

There have been plenty of celebrity beauty brands that have launched over the past few years, but when one by undisputed icon Kate Moss hits the shelves, you can be sure it gets our instant attention. Having turned her back on her well-documented hedonistic lifestyle, COSMOSS is Kate’s take on the world of wellness and beauty: with a dreamy new age feel, the range is built around ‘rituals’ for dawn, day and dusk that have worked for her and in turn will help to enable people to easily inject moments of reflection and self care into their all too often frenetic days. The line so far comprises four skincare products – a cleanser, mist, oil and moisturiser – and two wellness teas.

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Chanel Noir Allure Mascara

Finding the right mascara (one that’s equally able to volumise, lengthen and define) can be a battle. But this is exactly what Chanel is promising with its newest mascara, Noir Allure. Available in black, the colour is very subtly tinted with red to create the illusion of more depth. And with its formula rich in vitamin B5 and nourishing waxes, your lashes will benefit from a little nurturing while you’re wearing it too.

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RMS ReEvolve Natural Finish Foundation

A recent foundation launch that’s got us excited is ReEvolve, the latest addition to natural beauty brand RMS’ product lineup. It provides a medium coverage finish that lasts all day, yet true to the brand’s ‘less is more’ aesthetic, it still looks like healthy, glowing skin, thanks to the inclusion of Tightenyl (a retinol alternative that leaves skin smoother) and hydrating aloe and vegetable-derived squalane. It’s a low waste buy too: the bottles are refillable and composed of 50% post-consumer recycled content.

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STELLA by Stella McCartney

She’s conquered the world of fashion and made her mark on beauty via her immensely successful range of perfumes, and now Stella McCartney has entered the skincare space with her latest venture, STELLA. A long-time campaigner for animal rights (her clothing line has famously never used leather, fur or feathers), her environmental and ethical bona fides are evident across the range, which consists of a cleanser, serum and moisturiser. The products are certified vegan and approved by the Leaping Bunny Programme and the packaging is both recyclable and refillable, with 1% of net sales supporting Wetlands International.

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Phlur Missing Person Eau de Parfum

If you’re plugged into TikTok beauty trends, you’ll have been hard-pressed to have missed the buzz around Missing Person, the frequently sold-out EDP that’s recently blown up on the platform. Missing Person was designed to capture the comforting scent of a lover’s skin, with its soft and warm notes of sandalwood, musk and white flowers. Headed by influencer heavyweight Chriselle Lim, Phlur taps some of the world’s most distinguished perfumers to craft its scents – and luckily for us, the brand has recently landed in the UK, launching exclusively at Selfridges.

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