Insider Interviews: George Northwood: Hairstylist

One of London's most beloved stylists on his route to success & how to find your signature style

by Amy Wilson Wyles
  • Job Title: Hairstylist & Salon Owner

  • Location: 24 Wells St, Fitzrovia

  • Famous For: His signature, tousled ‘lob’

  • Clients/Fans Include: The Duchess of Sussex, Rosie Huntingdon-Whiteley, Alexa Chung & half of London’s Beauty Editors


The Backstory

I was always interested in hair – my sister and I used to play pretend hairdressers as children. We were influenced by our Gran who had a hairdressing salon. Eventually, I stumbled into hairdressing by accident in Bristol.  

I am extremely proud to have worked with some beautiful and very interesting women. I met Alexa Chung when she was just starting out. She wears her cuts so well and we have defined an era with her undone look.

My signature look has got to be a bob, in many shapes and forms. At the moment a 90s inspired, one length bob with no shape around the front looks great.

The difference between a good hairstylist and a great one is a great stylist will always evolve the look and be one step ahead of everyone else.

My good hair rules are simple but important – always use heat protection with hot tools, invest in a good treatment, have it cut regularly and see a colourist who puts the condition of your hair first.

The Advice

Finding a hairstyle that suits you – the 3 key things I consider when I see a client:

  1. For someone with soft features choose a sharper cut
  2. For those with sharper features choose a softer shape
  3. When getting your haircut, make sure that you will be able to manage your styling routine with ease.

The Kit

1.Kiehl’s Silk Groom – nourishes damp hair & leaves it with a healthy shine

2.Sam McKnight Cool Girl Hair – adds “undone” texture to damp or dry hair

3. Redken Rootful – great for adding effortless, non-sticky volume

Get In Touch

Location: 24 Wells St, Fitzrovia

Telephone: +44 (0)20 7580 8195

Follow: @georgenorthwood

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