Samantha Cusick

Central & West London

Hair

Destino Says...

The vibe here is feminine, fun and ALL about balayage. Such is their expertise, there’s a strong chance you’ll have seen (and saved) some of Cusick and her team’s colour work on instagram. Having built up a loyal following, Samantha decided to open her own salon but never expected it to take off as quickly as it has (the Notting Hill branch opened back in 2016 with only 3 staff and within a few months had expanded to 21. They now have a salon in Fitzrovia too).

Neon lights, palm leaf wall paper, ring lights to snap a perfect “After” shot and great drinks menu aside (glitter topped coffee anyone?), clients flock here for their brilliant colour. From soft, buttery blondes, to gold-kissed brunettes, they really know how to deliver natural, expertly blended balayage. Better yet, their lust-worthy beach waves also make this a great place to head to for a cut and blow-dry.

Head to see Samantha herself (although book in advance if you can) or wing-man Konstantinos.

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