Josh Wood wanted to create the ultimate anti-salon when he set up his atelier in 2011. Enter stage left, a discreet, matt-black mews house in-between Notting Hill and Holland Park. The vibe is more members club than hairdressers – with a roomy reception complete with sofas, staff that greet you by name and a cheerful, buzzy salon.
Having worked in colour for the last thirty years, Josh’s reputation has allowed him to assemble some of London’s leading colour and creative experts. The go-to’s? For colour, Melanie Smith and for styling, head to ex George Northwood protégé and editorial favourite Roi Nadin.