Throughout her twenty-year journey in the beauty industry, Asma, the creative force behind Boudoir Lashes, has sculpted her reputation not through flamboyant advertising but whispered accolades. Gifted with a talent for crafting natural-looking lash extensions, it’s no wonder she’s captured the gaze of celebrities (she styled Pixie Lott’s lashes for her nuptials) and discerning beauty editors.
Alongside her ongoing residency in South Kensington, she has now opened a studio in Gossamer City Project, a matte black collection of shipping containers turned commercial spaces, that house beauty experts and hip start-ups in the heart of East London. Asma’s is a cosy, private and calm space where you can get classic lashes as well as her new LED lash technique (from £195), plus a range of brow treatments (Asma’s love of beauty began with threading), facials, semi-permanent makeup, waxing and mani/pedis.
Lots of lash places will offer either classic, feather-lite Russian extensions or LED but Asma can do all three and better still can mixes and matches classic and Russian to achieve the exact look you want, from ultra-natural to Bambi-esque volume. Prices vary depending on the location (Gossamer City Project is the more affordable of the two) and, of course, the style you opt for. Classic Lashes start at around £135. Asma also remains a top recommendation for brides-to-be, extending trials months before the wedding and ensuring availability for any touch-ups leading up to the big day.