This is a deep conditioning treatment that you apply to dry hair pre-shampoo, then rinse out and wash as usual. But the thing we love about it most is that you can completely tailor it to your hair (and your day): if your ends are feeling a bit dry, smooth a small amount through and it sinks in without a trace; if you’re off to a gym class and plan to wash your hair post, add it from roots to ends and you’ll have an instantly neat updo (that doesn’t look oily) AND the heat from your workout will help the mask get to work; if you want to deeply hydrate your locks overnight, it sinks in super fast so that you’re not left with trying to sleep with damp-feeling hair. The result is that this is a hair mask that easily slots into your routine and doesn’t require you to shower, wait for 20 minutes and then rinse. Devised by hairdressing legend Michael Van Clarke, this deeply restorative treatment is packed with strengthening cashmere amino acids and wheat proteins and there’s also a fabulous treatment available in his Marylebone salon – while you’re there, try his Diamond Dry Cut which is the stuff of beauty industry legend. 

Virtue’s entire line is based around their patented Alpha Keratin 60ku, a form of keratin derived from actual human hair – thus making it easier for it to integrate into your own hair. We’re big fans of the entire range but have selected this shampoo, which is rich in the stuff, so every time you wash you’ll be injecting a little back into the hair, helping to rebuild and repair damage. It feels totally weightless though, so your hair won’t feel sticky, but rather softer and silkier after each shampoo.

Hailed amongst experts as a serious rival to global phenomenon Olaplex and a recent arrival to British shores, this cult treatment has attained a flurry of fans both here and across the Atlantic: Hailey Bieber quoted it as her current favourite hair product, saying: “It’s so good; I use that all over my hair every time I get out of the shower.” Celebrity endorsements aside, we can confirm the product itself is really good. A blend of patented peptides work to repair hair from the inside out, leaving strands feeling noticeably softer and healthier.

The product that got us all obsessed with argan oil, Moroccanoil’s original treatment remains one of our go-tos for good reason. It’s famously rich in hair hero argan oil,  which is packed with moisturising vitamin E and antioxidants that will leave strands deliciously silky soft. This multipurpose oil can be used to amp up hydration as well to add that perfect finishing touch: use post-wash, pre-heat styling, or add the smallest of quantities on dry hair to tame flyaways and frizz. Fine-haired and frightened of hair oils? They now also offer a Light version of the original, which delivers the same softening benefits, just without the weight.

It would be hard to write a piece like this and omit this beauty classic. Few products can claim as prestigious a pedigree as Philip Kingsley’s Elasticizer, originally devised for none other than Audrey Hepburn to bring her hair, damaged by endless styling on set, back from the brink. It infuses hair with a cocktail of ingredients to restore strands to full health: castor and olive oils deeply moisturise while hydrolysed elastin provides better elasticity so hair won’t snap so easily. It’s our secret weapon for nurturing hair after periods of neglect – post-colour treatments, swimming and sun exposure – in order to maintain strong and shiny hair all year round.