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Recovery Shampoo


Size: 240ml

Virtue was born when researchers unearthed a form of keratin that helped heal the injuries of wounded soldiers - and it was subsequently discovered that it also worked wonders in repairing damaged hair: the byproduct of a noble endeavour, with happy consequences for our tresses.

Each wash with the Recovery Shampoo will deposit a little of this clever protein onto your hair (it also happens to be identical to your own natural keratin), strengthening and restoring your strands to full health.

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Work a 10p-sized amount of shampoo into a lather between the palms. Apply to wet hair and massage into the scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).


  • Suitable for coloured hair
  • Repairs damage with every wash
  • Thoroughly cleans hair without stripping it
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