The Backstory

Dr Simon Ourian

My journey into aesthetics was inspired by my passion for art and science. As someone trained in sculpting and art, I was fascinated by the idea of applying those skills to enhance human features. Medicine allowed me to channel that creative energy into something deeply impactful—helping people feel more confident in their own skin. Aesthetic dermatology gave me the perfect canvas to combine precision, artistry, and innovation.

Working with my first celebrity client was a defining moment. It made me realise that everyone, regardless of fame, shares the same desire to feel confident and authentic. This experience motivated me to refine my techniques and focus on treatments that highlight natural beauty. My background in sculpting influenced my ability to define features in ways that resonate with my clients, creating results that are both subtle and striking. It also underscored the importance of discretion and trust, which became pillars of my practice.

I realized the impact of my work when I began seeing other doctors using my techniques and sharing them on their Instagram, often attributing the approach to me. It was both surprising and humbling to see my name associated with innovative methods across the industry. Over time, I noticed patients and practitioners modelling their desired outcomes after some of my celebrity clients, which underscored how much these techniques had influenced the aesthetic standard.

Perhaps the most pivotal moment was when celebrities like Kim Kardashian, who has always been open about her aesthetic journey, started referring her friends and peers to me. Her trust and advocacy not only brought in a wave of new clients but also cemented the role of my work in shaping modern aesthetic trends. That ripple effect—when patients and doctors alike started adopting my vision—was when I truly felt the landscape had shifted.

Balancing the demands of a celebrity-driven career requires staying true to my philosophy: delivering results that are safe, effective, and timeless. I always approach each client as an individual, focusing on enhancing their natural beauty rather than chasing trends. My training in art has helped me understand proportions and symmetry in ways that clients deeply appreciate. Whether it’s a celebrity or someone walking into my office for the first time, my goal remains the same—providing results that elevate confidence while preserving authenticity.

 Shari Jafari

I’ve always been captivated by skin health and the transformative power of beauty. Initially, I aspired to become a dermatologist. However, after a year of studying sciences at university, I realized that the clinical path wasn’t where my passion lay. I wanted to be on the other side of the equation—creating and selling products that genuinely change lives. My journey began with a deep desire to understand the science of skin and to help people feel confident in their own skin. That passion became my North Star, and it guided me through various roles in the industry, from working with global brands to founding ventures that align with my mission of transforming skin health one product at a time across the globe.

My global experience has been transformative, offering me invaluable insights into how skincare is deeply influenced by culture, climate, and individual needs. Working across continents with Clinique allowed me to witness firsthand the diverse approaches to beauty – from the meticulous, ingredient-conscious routines in the Middle East and India, to the simplicity and efficiency often preferred in Europe and North America. This exposure taught me that skincare is not just about products but about understanding people and their unique lifestyles.

Both

Shari: Simon and I first crossed paths when our Founder, Dan Holzman, made the introductions – we were both speaking about innovation in beauty. Simon’s transformative approach to skincare immediately resonated with me, and I was captivated by his ability to blend science, artistry, and personalization in a way that truly empowered individuals.

Simon: Shari’s passion for delivering impactful solutions in beauty and wellness stood out. She had this incredible ability to connect with people and understand what they truly needed. When we started discussing the intersection of skincare and nutrition, it became clear we had a shared vision—to go beyond surface-level beauty and address confidence from the inside out.

Shari: Exactly. That shared vision sparked the idea to collaborate.

We saw an opportunity to bring our strengths together to create something truly innovative: a line that not only addresses skin health externally but will eventually also enhance it internally through personalised nutrition. Simon brought medical expertise, his revolutionary approach to beauty, and, of course, his name. But he needed someone with a business background to help bring this dream to life and that’s where my expertise was needed.

Collaborating with top technology specialists we devised a comprehensive skin analysis process that is backed with all the learnings of Dr. Simon’s 25 years of expertise at Epione Beverly Hills. This extensive skin analysis empowers you to better understand your unique skincare needs. This data-driven approach, informed by a rich dataset embodying Dr. Simon’s insight, forms the basis for personalized product recommendations.

Our AI is trained on a vast dataset of millions of faces and skin images, allowing a more comprehensive analysis of the skin. The AI analysis assesses the skin on 15 parameters including hydration, wrinkles, luminosity, skin tone, texture, evenness, and more. This analysis created a score highlighting key areas that could be improved, which in turn matches you to the right products for your individual skin needs.

The Advice

As leaders in the skincare industry, what are your top five skincare tips or treatments that everyone should do or follow for healthier, more radiant skin?

1. Choose products tailored to your needs and be consistent in your skincare routine.
2. Drink plenty of water daily to keep your skin plump and hydrated from within.
3. Prioritise good sleep hygiene, as quality rest allows your skin to repair and rejuvenate overnight.
4. Never skip your sunscreen.
5. Consider treatments such as laser therapies, micro-needling, and/or aesthetic injectables to boost collagen and maintain elasticity.

The Kit

1. Simon Ourian M.D. Daily Essentials range – cleanse, tone and moisturise – are the foundation for your skincare, morning and night.
2. Simon Ourian M.D. Vitamin C Glow Serum, one of our best-selling products, contains 20% stable vitamin C to target dullness and bring glow to the skin.
3. La Mer Crème de la Mer: Its transformative hydration repairs and protects the skin barrier, making it a staple in any routine.
4. SkinCeuticals CE Ferulic Serum: This powerhouse antioxidant serum protects against environmental damage and visibly improves skin tone.
5. Darphin Intral for its calming properties.

The Experts

Hairdresser and Hair Colourist: Jen Atkin and Chris Appleton are known for their innovative styling and ability to create versatile; trendsetting looks that enhance individual beauty.

Facialist: Joanna Vargas – Her blend of advanced technology and holistic methods achieves exceptional results.

Dentist: Dr. Bill Dorfman – His artistry in cosmetic dentistry complements my philosophy of natural enhancement.

Dermatologist/Skin Doctor: Dr. Simon Ourian, of course!

Favourite Workout Spots/Exercise Classes: Equinox Beverly Hills – A perfect blend of fitness innovation and luxury.

Favourite Spa Destinations: Amangiri in Utah for its serene environment and unparalleled service.

Favourite Skin Treatment: Coolaser  – it’s my signature treatment for refined, radiant skin.

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