Destino Says...

It feels mad now but before 1Rebel launched in 2014, most gyms still insisted on a lengthy minimum membership contract. Founded by James Balfour (son of Mike Balfour who founded Fitness First), 1Rebel was the first to spot that consumers wanted more flexibility, so pioneered a range of pay-as-you-go boutique fitness classes, and won a legion of loyal fans as a result. Today, they offer a mix of memberships, including their original no contract class options (a self-confessed rebellion against his father’s business model).

Class names all begin with R: Ride is their music blaring, disco-lit take on spinning; Reshape is 45 minutes of intense HIIT involving stints on a treadmill combined with mat work; Rumble is a mix of cardio boxing and mixed martial art moves; Reformer is their music-led high-paced Pilates offering; and Reset is their hot and cold therapy session comprising moving between a sauna and cold plunge.

Things we love? Their weekly themed Rides (like 90s pop or Beyonce vs. Jay-Z) and icy-fresh essential oil-infused towels (as amazing as they sound).